Children's Aid Society of Alabama -
Adoption from Foster Care PSA Campaign
Name of Team Captain: Aigner Kolon
Team Member Names: Sellars McCurdy, Summer Magnus, Courtney Meadows, Rosanna Smith, Allison Muhlendorf
Agency Assisted: Children's Aid Society of Alabama
Project’s Thematic Area: Promotion of Adoption in Alabama
Project Location: Vaughn Road Park and Children's Aid Society of Alabama Montgomery Office
Date(s) of Implementation: August 3, 2019 to October 15, 2019
Duration of Project: 5 months
Who was served by the project?
Children in foster care who are waiting to be adopted by a family that are housed with the Children’s Aid Society of Alabama.
How many people benefited?
100 + Children who are waiting to be adopted
Final project description:
We shot and edited 3 PSA’s that can be used for radio or TV for the Children’s Aid Society of Alabama. We also shot and edited 2 additional videos that can be used for online marketing or when speaking with potential adoptive families.
What is the vision for the future of the project?
The vision for the future of this project is that Children’s Aid Society of Alabama will be able to place all children who are in foster care into an adoption home where the family is loving, and the child’s needs can be supported.
Describe exactly how your project was implemented.
We met at Vaugh Road Park on August 3, 2019 to shoot the PSAs. We were able to use volunteers for the PSAs from real adoptive families. We also used family members of people who worked for the adoption agency and Summer was also present in one of the PSAs. Hannah was able to help us get people to volunteer in the PSAs. We had to bring all of the props for the videos. This mainly consisted of books, bike, bags, wedding dress, and a car. Rosanna shot and edited all the PSA’s using skills she acquired at work and school. We had to leave Vaughn Road park and move the location to the inside of Children’s Aid Society Montgomery office because it started raining very heavy. It took us around 5 hours to complete shooting all the PSAs. Sellars was there helping Rosanna by holding the mic. Aigner was taking pictures. Summer was acting in the videos and getting people lined up. Allison was responsible for conducting a social media campaign. The agency has declined to use this at this time but are going to use the social media videos when new potential adoption parents come in. Summer, Sellars, and Courtney were over the Radio Station PSAs. They asked around to different radio stations and were able to place the PSA’s on multiple radio stations. Aigner and Rosanna were over the TV PSA. The actual PSAs for the TV are still being approved through the marketing department and therefore were not able to be placed on a tv station yet.
How many volunteer hours were devoted to this project? (Total - everyone on the team; start to finish)